Introduction to Pay-Per-Click Marketing
In this high-powered arena of digital marketing, it is imperative to keep up with growing trends in order to get targeted traffic to websites. Pay-per-click marketing is an important strategy to have access to as it can offer a distinctive way to connect with potential customers instantly. Although this form of paid advertising is nothing new it has moved forward at an alarming rate, especially when incorporated with AI(artificial intelligence and ChatGPT.
In this all-inclusive blog post, we are going to dive right into not only “What is pay-per-click marketing about”. I will also be including, an exciting outline of why list-building and email marketing plays a very important role in paid advertising.
The Definition and Overview of Pay Per Click (PPC) Marketing
To get a full understanding of what pay-per-click marketing is about we need to take a few steps back to the good old days of Chris Carpenter. He created a marketing method called Google Cash he discovered a simple system by creating ads on Google that enabled him to earn commissions in the affiliate marketing industry. The basics he would pay a fee to Google whenever users clicked on his ads.
Although it was Google that created this form of advertising in its original form most social media platforms like Facebook/Instagram/ Pinterest/Bing/YouTube have become fundamental players in the PPC landscape.
Understanding the Mechanics of Pay-Per-Click Marketing.
Although this form of advertising on the surface marketers bid on targeted keywords seems to be a simple equation there is a lot more to discover to create profitable campaigns. For example, Quality score/ retargeting/Click-through rate/ conversion rate, and much more are important strategies to explore before diving right in.
To learn more about the exciting form of paid advertising where you can take your business to the next level there is an amazing video training courses right here
I have also created a video on my YouTube channel outlining the whole series of video training courses on PPC marketing which you can watch right here
List Building Email Marketing
Before you dive right into PPC email marketing and making full use of autoresponders play a very important role. It is a proven fact that a user very rarely buys a product or service at first glance it takes at least 6/7 clicks before they arrive at a buying decision.
The biggest mistake that marketers make when they set up their PPC campaigns is to send them directly to their websites. Why? You only have one chance to make a sale whereas if the user subscribes to an email list it can create several chances to make that sale.
Autoresponders What Are The Benefits?
Autoresponders play a very important role in email marketing offering a complete range of benefits. This can personalize communication with the user and create an opportunity for the customer to engage on an individual personal level.
You can set up an automated sequence of follow-up emails explaining the in-depth value of the product or service without manual invention which can be time-consuming.
Autoresponders can prove to be very effective in the sense of building a personal relationship with the customer and pointing out any concerns they may have about the product or service. This in turn improves conversion rates quite substantially leading to more profitable PPC campaigns.
Tracking performance
Autoresponder tools very often provide analytics to how often a subscriber opens or reads emails sent out. This in turn can provide valuable information on how often they click through as a reminder of the product or service on offer.
Another main benefit of autoresponder tools they often provide the facility to create high-converting landing pages. These can in turn be personalized to your particular marketing requirements.
What Autoresponders
There is a wide variety of Autoresponders on the marketplace as always the prices can vary. However, it is NOT about price but delivery. There are two well-established trusted companies that have been around for years one being Aweber and the other Get Response not much to choose between the two
Keyword Research
Keyword research also plays a very important role in creating profitable PPC campaigns right out of the gate. Bidding and finding targeted keywords to bid on is an art. However thankfully with the help of cutting-edge modern technology, this award-winning keyword tool can cut research time in half.
There is a wide selection of keyword tools available some free, and others can prove to be expensive. The common mistake that marketers make is just because it is expensive it is not necessarily produce the best results. I have pretty much tried most of them over the years and from my personal experience what I wanted was a keyword tool not too complicated to use and to get results fast.
The keyword tool I use is FREE as part of the Wealthy Affiliate membership package
What Are High Converting Sales Funnels?
Creating a high-converting sales funnel is an art as Russell Brunson explains in his book “Traffic Secrets”. If you are serious about creating traffic to any website the information that Russell shares is invaluable to take your business to the next level it’s available on Amazon right here
However, if you are just starting out in the affiliate marketing industry creating high-converting sales funnels can take years of testing and tweaking plus creating all the follow-up emails can prove to be a step too far.
James Neville Taylor who is an associate of mine who wrote the wonderful book “From Beat Down To Back Up and Beyond”. This is a perfect example of a high-converting sales funnel that he has created completely FREE for anybody who would like to fast-track their online success right here
Future Trends of PPC:
As we move forward to the future of PPC the possibilities are endless with the advancement of the integration of artificial intelligence. Creating profitable campaigns for the average business owner has always presented a challenge. The alternative was to hire experts in this field of endeavor whereas, with the intelligent intervention of AI, this is no longer necessary. AI can analyze data in real-time just like the experts have achieved in the past.
Conclusion
Thank you for taking time out of your busy day to read this post on “What Is Pay Per Click Marketing About”
I hope you found this content informative, and helpful. I am always looking for feedback questions or comments there is a comment section below where I am more than happy to help you out.
Although most people are going through tough times with inflation rising at record levels. People are even losing their jobs because of AI Sadly some people won’t survive. On the flip side of the coin there will be others who can visualize the future of artificial intelligence and an exciting path to create a sustainable income I hope you are one of them. These are people who are as fascinated by AI as I am and looking forward to a bright future.
Disclaimer
If you click on any of the links in this post as an affiliate I do make a small commission this is how I manage to put food on the table and keep this website online.
What is Affiliate Marketing?
Affiliate marketing is another amazing opportunity that is moving forward at a rapid pace there are endless companies that have an affiliate program so that people can create a second income online. To find out more about how this can benefit you it’s Right Here
Are you ready to build an online business and take advantage of AI pay-per-click video training? Then Empower yourself with top-tier training, cutting-edge technology, AI tools, and a vibrant community to turn your online business dream into reality. Unlock your potential here today
Kindest Regards Alan 